PRIVACY POLICY

This Privacy Policy describes how FITKINGSELF (“we,” “our,” or “us”) collects, uses, and protects your personal information when you visit or make a purchase from our website (fitkingself.com). We value your trust and are committed to protecting your privacy in compliance with applicable data protection laws (including GDPR and CCPA).

1. Information We Collect

We collect the following types of information when you use our services:

  • Personal Information: name, email address, billing/shipping address, and payment information when you make a purchase.
  • Order Information: products purchased, order history, and transaction details.
  • Device & Technical Information: IP address, browser type, operating system, and device identifiers.
  • Activity Information: pages viewed, time spent on site, add-to-cart and checkout activity.
  • Cookies & Tracking Technologies: used to improve experience, remember preferences, and provide analytics.

2. How We Use Your Information

  • To process and fulfill your orders (shipping, billing, and payment).
  • To communicate with you about orders, inquiries, and support.
  • To screen orders for potential risk or fraud.
  • To improve and personalize your shopping experience and product recommendations.
  • To perform analytics and measure website performance.
  • To send marketing communications if you subscribe (you may opt out at any time).
  • To comply with legal obligations and protect our rights.

3. Cookies & Tracking Technologies

We use cookies and similar technologies (pixel tags, web beacons, local storage) to operate our site, maintain your shopping cart, analyze traffic, and personalize recommendations. You can disable cookies in your browser, but some features of the Site may not function properly.

4. Sharing Your Information

We do not sell your personal information. We may share data with trusted third parties to operate and improve our business, including:

  • Payment Providers (e.g., Shopify Payments, PayPal, Stripe) to complete transactions.
  • Shipping Partners to deliver your orders.
  • Analytics & Advertising Services (e.g., Google Analytics, Meta Ads) to analyze and improve performance.
  • Service Providers who perform services on our behalf (e.g., email, hosting, and customer service).

We will only share the minimum necessary information with these providers and require them to protect your data.

5. Donations & Charitable Programs

As part of our mission, FITKINGSELF pledges 10% of profits to support selected charitable programs, including:

  • To Write Love On Her Arms (TWLOHA) – mental health & emotional support
  • Art Therapy Without Borders – creative healing & emotional expression
  • The Nature Conservancy (TNC) – environmental protection & ecological restoration

We may publish general updates about donation amounts and recipient organizations on our website or campaign pages. Your personal purchase data will never be shared with any charity partner without your explicit consent. Donations are calculated periodically (e.g., quarterly or annually) based on net profits. Recipient organizations may change over time; we will disclose updates in this Privacy Policy or on the related campaign pages.

6. Data Retention

We retain order and account information for our records unless and until you request deletion. Retention periods may vary depending on legal obligations and business needs.

7. Your Rights

If you are a resident of the European Economic Area (EEA) or California (under CCPA), you may have the right to:

  • Access the personal information we hold about you.
  • Request correction or deletion of your data.
  • Opt out of certain processing or marketing communications.
  • Request a copy of your data in a portable format.

To exercise these rights, contact us at support@fitkingself.com. We may need to verify your identity before fulfilling requests.

8. Data Security

We use reasonable technical and organizational measures to protect your personal data, including encryption, secure servers, and limited access controls. However, no method of transmission over the Internet or electronic storage is completely secure.

9. Cookies Examples

Examples of cookies we may use:

  • _fitkingself_cart – stores items in your shopping cart.
  • _fitkingself_session – session identifier to keep you logged in.
  • _fitkingself_analytics – used by analytics providers to track visits.

10. Policy Updates

We may update this Privacy Policy from time to time. The most recent “Last updated” date will appear at the top of this page. When changes are significant, we may provide additional notice (for example by email).

11. Contact Us

If you have questions, requests, or complaints about this Privacy Policy, please contact us:

Email: support@fitkingself.com